Digital Marketing & CRM

OUR OFFERS

• Digital Marketing Automation - Omnichannel Campaign Management

  Digital Marketing Automation makes it possible to integrate digital channels - mobility, social networks – with the CRM, and propose a customer experience of marketing campaigns which corresponds to the omnichannel and real-time expectation of customers.
  

  • Define the customer experience and omnichannel customer journeys
    
  • Improve the effectiveness of cross-channel campaigns
    
  • Design and deploy CRM solutions and tools, manage campaigns
    
  • Define and implement "Customer Centric" data architectures to ensure the consistency and quality of data in a complex sphere
    

• Omnichannel Customer Service

  The emergence of new channels and the digitalization of the customer relationship is bringing about a transformation of the customer relations function, which is now resolutely omnichannel.

  • Position yourself as an incubator : organize an operational pilot to identify, experiment with and then apply the performance improvement levers more generally
    
  • Listen to the "customer voice", to improve operational processes and notably customer satisfaction
    
  • Design and deploy customer service solutions on social networks (social CRM)
    
  • Promote the upskilling and performance of Customer Service players
    
  • Benefit from Microsoft Dynamics and Salesforce expertise and partnerships

• Social CRM

  Social CRM is a solution for the commercial functions, to help them animate the business function - Lead Generation, challenges -, the customer relationship – customer management and support via social networks – and marketing – customer innovation and monitoring.

  • Exploit the social networks to identify new prospects, generate commercial opportunities and develop customer loyalty and engagement
    
  • Marry up, in real time, CRM data with customer information coming from social networks and the Web in order to develop commercial effectiveness
    
  • Put in place a plan for specific commercial actions on social networks and increase the volume of contacts targeted
    
  • Automate the commercial relationship on social networks

• Omnichannel Sales Force Automation

  The digital customer has the effect of imposing major changes to the commercial function, with the application of Sales Force Automation (SFA) skills and tools.
  

  • Improve commercial effectiveness through processes and skills : omnichannel sales, customer engagement, new lead generation …
    
  • Design and deploy innovative approaches : mobility, apps, Enterprise Social Network, Social Selling…
    
  • Coordinate commercial teams, notably through TAM Place, the Keyrus ESN solution
    
  • Benefit from Microsoft CRM and Salesforce expertise and partnerships

• Omnichannel Customer Repository

  The digital customer exerts a very strong impact on the means available for gaining insight into him and interacting effectively with him : there is an increasing quantity of information to be known about him, his journeys are growing in complexity, he expects real-time, omnichannel processing, sales cycles are shortening, etc. In this context, the CRM base must rely on new processes and tools enabling the omnichannel customer / prospect repository to be managed.

  • Orient the strategy towards the digital customer and CRM repository
    
  • Put in place the governance of customer data
    
  • Define the MDM strategy and architecture of the customer I.S.