M6 Group chooses Keyrus Digital to revamp its corporate website
The massive development of digital has caused the customer to seize greater power. From now on, he wants to have an overall brand experience, that is to say, a customer relationship which is omnichannel, consistent, homogenous and transparent on all channels. It has thus become imperative for the enterprise to achieve convergence.
In this context, the digital enterprise must improve the customer experience, simplify customer journeys and make them more fluid by undertaking specific actions :
A specialist in customer insight and the omnichannel customer relationship, Keyrus's mission is to help enterprises constantly improve the customer relationship and experience by taking advantage of the digital revolution and data explosion.
Digital Marketing Automation makes it possible to integrate digital channels - mobility, social networks – with the CRM, and propose a customer experience of marketing campaigns which corresponds to the omnichannel and real-time expectation of customers.
The emergence of new channels and the digitalization of the customer relationship is bringing about a transformation of the customer relations function, which is now resolutely omnichannel.
Social CRM is a solution for the commercial functions, to help them animate the business function - Lead Generation, challenges -, the customer relationship – customer management and support via social networks – and marketing – customer innovation and monitoring.
The digital customer has the effect of imposing major changes to the commercial function, with the application of Sales Force Automation (SFA) skills and tools.
The digital customer exerts a very strong impact on the means available for gaining insight into him and interacting effectively with him : there is an increasing quantity of information to be known about him, his journeys are growing in complexity, he expects real-time, omnichannel processing, sales cycles are shortening, etc. In this context, the CRM base must rely on new processes and tools enabling the omnichannel customer / prospect repository to be managed.
Creation of new services around air travel definition of the processes linked to these new services (marketing, sales, delivery, management), expressions of needs and functional and technical specifications, assistance with the choice of tool, development, testing, acceptance testing and deployment of the tool, design of the training portfolios and provision of the training, assistance with deployment, coordination and management of the project.
Implementation of the Microsoft Dynamics CRM solution to optimize the management and analysis of the institution’s client portfolio.
Scoping and definition of the CRM project for the Commercial Department, deployment of the Microsoft CRM tool with the sales teams, management of the project in collaboration with the editor, the integrator and all those individuals involved internally operational assistance (communication, training, user assistance, monitoring of appropriation).