M6 Group chooses Keyrus Digital to revamp its corporate website
Digital Performance addresses the need for enterprises to optimize the effectiveness of their digital ecosystems along the entire value chain : from acquiring the audience, through to gaining customer loyalty for commercial or marketing purposes. This skill relies heavily on two pillars - tools and methods for testing, as well as those for Web Analytics - in order to allow Digital Performance to be measured and managed.
These methods, which are "user"-focused and agile by their very essence, promote the profitability of actions undertaken as well as the valorization of the brand capital.
With its combined know-how in Data and Digital, Keyrus gives data a central role when it comes to understanding, and mastering, your brands' digital ecosystem.
Creation of personas on the basis of analyses of environmental and behavioral data, and based on the definition of customer objectives. Materialization of the journeys (Metro Map) to identify points of convergence. Production of wireframes and annotated and interactive functional prototypes enabling digital interfaces to be defined in a precise and contextualized manner. The prototype can also serve as a test support.
Creation of interfaces based on wireframes and functional prototypes.
Creation of editorial and/or media content. Creation of e-advertising formats.
For all types of terminal – mobile, smart watch, smart devices…. – the performance of interfaces relies on better insight into users and their behavior, so as to address their expectations more effectively. Measuring this effectiveness is made possible by Web Analytics. The testing tools and methods enable continual improvement, making it possible to aim for optimal performance.
The digital mix is the activation, in a harmonious manner, of the entirety of channels for acquiringcustomers and winning their loyalty. Its purpose is to optimize the investment and reduce acquisition costs. Its effectiveness depends on the fit between the message or the offering, the vector of communication and its context, the marketing pressure and the targeting. It favors interaction with the customer so as to optimize the probability of the transaction.
Define the brand's mobile strategy, including:analyse all links is the value chain (pre-sale, sales, after-sales), benchmark the strategy with others in the European market, make strategic and operational recommendations (2012-2013 roadmap).
Digital assistance for the websites of two of the group's brands: responsive design on the two sites, graphical re-design desktop, tablet and mobile readability, multilingual and multi-version technological development.
Conception of an online application for generating commercial presentations. A tool which enables the easy creation, on the fly, of quality, homogenous presentations personalised for their clients.
Design and creation of a multi-device interface dedicated to youth programs. The application, devised for mobiles, tablets, connected TV and of course the Web, proposes more than 150 episodes of cartoons. The interactivity has been designed both for parents and children, including gamification and social interaction thinking.
Functional design, creation and development of the new Intranet intended for travel agents, in order to facilitate information searches thanks to a powerful engine, organize content with a clear and effective redefined tree structure and optimize site performance. Re-integration of existing content. Deployment of a system of usable statistics on user connections, this being a reference for incentives by sales agents.