M6 Group chooses Keyrus Digital to revamp its corporate website
Digital strategy is, above all, a strategy of means, aimed at putting in place a coherent digital ecosystem, in line with the overall strategy of the enterprise. The digital strategy must take account of the enterprise's various constraints and specificities, such as its culture, values, positioning, brand DNA, market, existing communication and marketing arrangements, digital ecosystem and performance.
The digital strategy must be a long-term initiative (with a Roadmap and KPIs), and specify what means are allocated to its concrete implementation (the rationale being to calculate and optimize your digital investments).
Keyrus's Digital Strategy consultants and experts cultivate the skill of, and flair for, combining brand experience with conversion rates. They assist you in defining your overall digital strategy and orchestrate the most cutting-edge innovative digital systems.
This involves undertaking a detailed analysis of the DNA of an advertiser-brand, its brand territory and values, in order to anticipate changes and trends, having regard to the environment, sector and competition. The objective is to define a clear vision and implement a branding strategy capable of generating lasting appeal, awareness, influence and commitment. The aim for the brand is to ensure that its positioning strategy be formulated, and its publicity campaigns conducted, in such a way as to be unique and different.
The explosion in data and processing capabilities is causing the emergence of new business models for numerous economic players, both on new or existing value chains. Innovative monetization models are appearing for players possessing data, either to pad out existing products and services, or to open up new areas of offerings. Exploiting these models successfully induces new skills, dedicated governance solutions and external partnerships. Keyrus covers all the subjects enabling you to valorize your data asset base financially and expand it.
Constructing a digital roadmap involves first describing its strategy clearly, taking into consideration all the areas affected by the digital transformation, from the organization / HR through marketing / communication to the technologies and media concerned. The digital Roadmap is structured around the following key stages, with which Keyrus can provide you with comprehensive assistance.
The promise of Data Management Platforms (DMP) is to offer a common base of digital data. Data on customers and prospects are collected, analyzed, then utilized in real time on all the communication channels. This customer and prospect intelligence is thus used to promote your omnichannel strategies and the user experience.
The National IT and Automatism Research Institute (l’Institut National de Recherche en Informatique et Automatisme) has recently changed its identity, becoming "Inria, inventor of the digital world". Keyrus assists Inria in the emergence of the new brand and of its "transfer of innovation" offering to French businesses: positioning, site creation, community animation.
Disneyland Paris wishes to align its digital recrutement platform with the needs of its targets. In line with this, the brand assigned Keyrus to manage an audit of existing arrangements supported by a webanalysis initiative and a qualitative study of 4 countries. This study led to the creation of an On & Off employer brand platform and the integration of functional and technical recommendations.
"Digital branding" mission for this Professional Training and Continuing Education center, including the redesign of the site and the activation of sales mechanisms inspired by e-Commerce.
Delivering Consulting services to the managers in charge of digital strategy and customer relations in order to prioritize, scope and deploy the portfolio of digital projects (creation of new online services, improvement of the customer experience). Providing assistance with all stages of project launches (strategic scoping, advisability study including the business case, monitoring implementation with all contributors..).
Redesign of the Carrières website for all of the group's sites around the world. Installation of a study phase (on/offline mix, including five countries with a qualitative study and ten countries with a quantitative study), monitoring of a functional and graphical recommendation phase, design of the new artistic direction of the Carrières site - qualitative pretest on creating and managing users, full technical development of the site.
Assisting with the definition and implementation of a digitalization strategy around a BIM (Building Information Management) project. A comprehensive assistance assignment (market studies, analysis of competitors' positioning, guaging of markets, organization of awareness seminars for Group management).
360° support for the digital strategy of Stade de France: brand strategy, site audit, usability study and definition of new approaches for diversifying revenue, development and management of a relationship program for the Stade's programming and services.