Press Release

The Keyrus Group announces the appointment of Bruno Teboul as Scientific, R&D and Innovation Director

  • #Data Intelligence
  • #Science and Research

As he joins the executive management of the Keyrus Group, Bruno Teboul's principal assignments will be to head up research and development and innovation through the implementation of a strategy of scientific and technological excellence in the field of Data Sciences (university and academic partnerships, training, technological alliances, incubation of, and investments in, start-ups, development of "Big Data" mass and multi-structured data processing solutions, publications...).


Faithful to Keyrus' traditional values and in a global economy in which data undeniably  constitute an asset, the objective will be to capitalize on the business, analytical, digital and technological know-how of the Group in order to enhance and accelerate its ability to assist its clients with the challenges related to their performance and to the development of their business models. Thus, relying on a mature Group's recognized expertise in the fields of the management of, and the extraction of value from, data, Bruno Teboul, working in close collaboration with the departments in charge of the product and service offerings and of the strategy of the Group as well as with all of Keyrus' business functions, will strive to strengthen directly our value proposition and to position Keyrus as the established leader in the field of Data Sciences and Big Data.


44 years old, holding a Masters in Epistemology, a Diploma of Advanced Studies in Cognitive Sciences (Ecole Polytechnique/ EHESS) and an eMBA (HEC), Bruno Teboul has spent his career holding executive management positions in Marketing and Digital departments at Boulanger, Office Depot, QXL, PPR, La Poste, Brandalley, Galeries Lafayette, Carrefour and Devoteam. Author of a book entitled " The Marketing Absolute " : Web 3.0, Big Data, Neuromarketing and of several articles on LesEchos.fr and LeMonde.fr, he is a doctoral student in Management Sciences at Paris Dauphine University where he teaches the CRM and Marketing.