17.11.16

Press Release

Keyrus sets up operations in Colombia to accelerate its international expansion and take advantage of the strong growth in Latin American markets.

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The Keyrus Group, which has already been successfully established for some ten years in Brazil, is now extending its consulting and digital solution (Omni-Commerce, CRM, Marketing and Big Data & Analytics) offerings to the entire LATAM zone.

An international player in the fields of Data Intelligence, Digital, and Consulting on the Management and Transformation of enterprises, Keyrus announces that it is opening a new office in Medellin, Colombia's second city.

The opening of this new office is in line with the strategy that the group has followed since its creation of pursuing strong international growth, notably on the American continent.

The arrival of Keyrus in Colombia marks a new stage for the French Group in its development, and its ambitions and prospects for future growth in other Latin American countries (Mexico, Peru, Ecuador, Chile, Argentina…) have already been stated. This opening follows the signing of two substantial contracts, in Colombia, for Linea Directa (textiles), and in Ecuador, for De Prati (ready-to-wear clothing).

This initial choice of Colombia owes nothing to chance.  The country enjoys a strategic geographical location, greater political stability, and continuous dynamic growth, with not just an appetite for Digital, but also a clear potential in it that is already supported by the very good level of training of Colombians in the digital professions.

Keyrus will be proposing all its consulting and digital solution offerings (omnichannel e-Commerce, CRM, Marketing, and Big Data & Analytics) from the outset in Colombia and, by extension, in the neighbouring Spanish-speaking markets.

Keyrus is today one of the rare players in these markets able to offer enterprises end-to-end assistance with their digital projects – from the strategy stage, through to the choice of the solution and its implementation and maintenance – for example, by setting up an SAP hybris e-Commerce platform or integrating CRM and digital marketing solutions, combined with a high level of personalization of tools.

Now present in some fifteen countries on four continents (Europe, the Middle East, Africa, Asia, and the Americas), Keyrus has already enjoyed a first successful experience doing business in South America.

Keyrus has been established in Brazil for some ten years now, operating as a key player in the fields of Data Intelligence. Moreover, since 2013 it has become well known there for its Digital activities, in which the Group already ranks amongst the foremost natural leaders in Innovation and Digital, having successfully completed a large number of e-Commerce projects for major companies such as Carrefour (mass-market retailing), Arezzo (ready-to-wear clothing), DPaschoal (automobile services), and Saraiva (education, culture, and entertainment).

"International development has been ingrained in Keyrus's DNA since its creation 20 years ago", emphasizes Stephan Samouilhan, Vice President of Digital at Keyrus. "After having successfully set up operations in Brazil, we now have the ability to develop in the rest of South and Central America. This growth strategy has proved beneficial to Keyrus as it has managed to seize the right opportunities at the right time in the new markets where it has established itself. This new stage involves introducing our digital offerings into the LATAM zone and extending our longstanding and complementary Data Intelligence expertise there."

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