Keyrus helps Yanbal to deploy its digital vision across 10 countries in Latin America, the US and Europe
Lima – Sao Paulo , December 1, 2017: Keyrus has helped Yanbal to deploy its digital transformation, improving its sales consultants’ experience and establishing a direct link to consumers across 10 countries in Latin America, the US and Europe.
Yanbal is a one-billion-dollar family company selling cosmetics and jewelry. Based in Peru, it operates through 400,000 direct sales representatives around the world and has recently celebrated its 50th anniversary.
In early 2017, Keyrus was selected as a business and technical partner to support Yanbal’s digital vision and implement it worldwide. Keyrus worked with Yanbal to define a long-term strategy and roadmap to deliver it. Phase 1 of the project, now completed, involved implementing a revamped corporate webpage, which went live in June 2017, and deploying SAP Hybris PCM (Product Catalog Management) and WCM (Web Content Management). These solutions provided a fully updated and digitalized, multi-country, multi-language product catalog in under 4 months, in time for Yanbal to launch a worldwide opportunity campaign directed at its 400,000 consultants in 3 languages across 10 different countries – timed to coincide with the company’s 50-year anniversary.
Over a period of 3 months, the project has involved 50 people at Yanbal tailoring webpages for each country and adapting designs. It has required over 2,000 graphic pieces, 2,500 images, and 21,000 product attributes to get the 10 sites live at the same time. By leveraging the best that a global enterprise platform has to offer, it is able to both deliver gains at corporate level in terms of scale and asset distribution, and allow for local management and adaptation within each unique market.
The multichannel platform now operates all sites in a unified and harmonized manner and provides full insight on the entire product catalog. Moreover, it provides a solid foundation for extending and developing the company’s digital transformation, engaging and supporting its traditional direct sales channel partners, and providing new capabilities to interact and transact directly with their end customers in a B2B2C model.
“Keyrus has demonstrated its commitment and professionalism throughout the project. The ability to work within time constraints and the presence of trust were important criteria for us. Now that Keyrus has proved its capacity to deliver effectively and act as a true partner, we are confident that we will make a success of the second phase of our digital strategy with the implementation of our future e-commerce operations”, explains Daniel Alvan, based in Lima, Peru, and in charge of Yanbal Corporate IT worldwide.
“This multi-language, multi-country product catalog we implemented for Yanbal is a shining example of our ability to develop agile and suitable digital platforms for our customers”, underlines Stephan Samouilhan, Global Vice President of Keyrus Digital.
With Yanbal as a client, Keyrus increases its foothold in cosmetics and fashion, as well as in the Direct Selling sector generally.