Press Release

Keyrus reinforces its Strategy and Management Consulting activities by acquiring the Lynx Conseil firm, an expert in Marketing, Commercial, and Digital performance

    Keyrus announces that it has made a strategic investment by acquiring the Lynx Conseil firm, a specialist in improving marketing, commercial, and digital performance.

    Set up in 2006, the Lynx Conseil firm has, from the outset, specialized in optimizing communication and marketing expenditure, notably for major clients in the distribution sectors.  Having enjoyed rapid success in that segment, Lynx Conseil expanded its offering five years ago by opening itself up to other sectors (Banking & Insurance, Luxury Goods & Cosmetics, Real Estate, Tourism, etc.) and the BtoB business market, proposing new areas of expertise focused around optimizing customer acquisition strategies, transforming marketing, commercial, and digital organizations, and enhancing their performance.

    With more than 140 projects undertaken over the last 12 years in France and internationally (Europe, US, Brazil, South Africa, China, etc.), Lynx Conseil has developed recognized know-how enabling it to assist clients of all sizes and from all sectors. In 2017, it achieved revenues of around €6m.

    Lynx Conseil today draws on a team of around 50 consultants comprising its own employees as well as individuals from its network of high-level experts, all with backgrounds in communication, marketing, and digital technologies, so as to develop a value proposition offering agility and speed, and focused around 3 major strategic levers for enterprises:

    - Customer Strategy: acquisition, omnichannel performance, digital ecosystems, brand attributes, communication strategy

    - Organizations & Operations: transformation of business functions, change management, process optimization and collaborative solutions

    - Investments: supplier classification, renegotiation, TCO control, modelling and rationalization of expenditure

    By joining forces with Lynx Conseil, Keyrus considerably enriches the offer matrix for its Management Consulting activities and thereby expands its spectrum of skills in the fields of marketing, customer relations, sales, and the digital transformation of enterprises.

    The idea is to combine Lynx Conseil talents and areas of expertise into a complete value chain enabling Keyrus to be a "one-stop shop" that is unique in the market, able to provide companies with support in all these fields, and to do so in a way that is transversal and seamless.

    "Sharing, as they do, the same values of excellence, close client relationships, and team spirit that we hold dear, we are delighted to welcome Lynx Conseil's consultants to Keyrus", declares Eric Cohen, Founder, President & CEO of Keyrus. "This joining of forces will boost our Consulting teams and our practice groups specialized in marketing and sales. However, beyond this, it enables Keyrus to enrich its offerings, and Lynx Conseil, to enjoy synergies across the entire Keyrus Group, so that we can support marketing, commercial, and digital departments in their business transformation, integrating all aspects linked to innovation around Data and Digital."

    "Keyrus's expertise, know-how, and strength add a new strategic and technological dimension to Lynx Conseil in France and abroad", adds Bruno Rougier, Founder and CEO of Lynx Conseil. "By joining forces with Keyrus, a group at the cutting edge of innovation, we intend to provide our clients with ever more impactful strategic and operational support, further accelerate their digital transformation, and enable them to leverage all the business opportunities that digital and data have now to offer."


    Lynx Conseil is a consulting firm specialized in improving Marketing, Commercial and Digital performance and boosts companies efficiency on 3 levers: customer strategy, organizations and operations, investments. With a team of high-level consultants with backgrounds in communication, marketing and digital technologies, Lynx Conseil supports its clients operationally in implementing their strategic recommendations. During the past 12 years, Lynx Conseil has carried out more than 140 projects for both large and medium-sized companies, in France and internationally, in various sectors such as Retail, eCommerce, Consumer Goods, Automobile, Tourism, Luxury Goods, Services, etc.

    Further information at: www.lynx-conseil.com