M6 Group chooses Keyrus Digital to revamp its corporate website
User Experience combined with Customer Intelligence represent both the development and the merging of customer insight, interaction, personalization and performance.
The objective is to develop 360-degree customer insight, by facilitating the aggregation and visualization of structured and non-structured data. In this way, the client obtains a holistic vision of consumers (private individuals, professionals and enterprises), made possible by the science of massive data (Big Data).
Today the main challenges for the Customer Centric enterprise are numerous, and they require precise actions.
A specialist in Digital and CRM since its beginnings, Keyrus offers to assist you in gaining deep insight into your customers. They are thus categorized and identified by behavioral analysis - segmentation, transaction history, web analyses… - and by attitudinal insight – resulting from the semantic analysis of conversations on the Web and social networks.
Enhanced Customer Insight is structured around the cross-referenced analysis of transactional – behavioral data : purchasing history – and of non-transactional data – customer transcripts, sentiment analysis… - to acquire a refined and comprehensive insight into your customers – 360-degree insight.
In concrete terms, defining User Experiences involves formulating ergonomic user journeys, established on the basis of analyses of environmental and behavioral data.
Social Media Intelligence can be defined as the collecting, processing, categorization, clusterization and semantic analysis of all data present on the Web and social networks. Its objective is to enhance the digital quality and engagement of a brand.
Extended customer and prospect insight enables new marketing and commercial approaches to be developed via the social networks. These new methods are very effective at developing BtoB animation and commercial results. Thanks to Keyrus's experience and support in determining the means required to undertake these actions, you can take advantage of them right away to boost your commercial results.
Customer Innovation Marketing can be defined as the development of differentiating and innovative new service offerings contributing revenues to the enterprise and responding to new consumption methods, whilst at the same time favoring an omnichannel logic.
The Innovation process is structured around the implementation of new methodologies and technologies such as analytical CRM and digital CRM.
Definition of the overall webmarketing strategy, management of the implementation with the different service providers and reporting for the GEOXIA Group (Maisons PHENIX), a major player in real estate construction and renovation.
Ergonomic and creative re-design for the hotel reservation gateway. The current "mobile first"-oriented design made it possible to define better user journeys involving all consultation terminals. Creation of a complete digital graphic charter for the site and all associated digital supports.
Ergonomic audit and graphics re-design of the main pathways of one of the most visited real estate classified ads sites in France.