Roundtable Breakfast: Customer Interface in Today's Digital Era
The need to effectively understand and act on consumer behaviour in order to maintain a competitive edge has never been greater in today’s digital era. With the plethora of information sources now available; from activity across a business’s website, social media, emails, calls and mobile devices, it’s not only possible to gain a complete 360 view of a customer’s digital footprint, but today, fundamental to leverage big data and act on this understanding or lose out to competitors who are.
The customer journey itself has emerged as an incremental process for businesses across all industries to interpret, creating fierce competition in the contemporary market place. This is due to the fact that if your competitors understand this journey better and faster than you do, their communications and overall offering will satisfy consumers’ needs quicker, resulting in quite possibly the loss of an individual’s future attention and custom.
Given this, Keyrus and Alteryx would like to invite you to a roundtable breakfast at The Shard, Shangri-La Hotel, London taking place on 12th April from 9.00 – 11.00am. We’ll be discussing how organisations are using cutting edge business intelligence technologies to not only gain a complete view of their clients overall journey, but go on to predict future behaviours in order to be proactive in their communications and offerings. We’ll share real-life examples from a selection of our clients, focusing on how they have been able to accelerate time to value and deliver projects which are now an integral part of everyday operational processes.