Impetus Consulting Group becomes Keyrus, accelerating the next generation of ...
Digital transformation is challenging organizations' traditional limits and benchmarks. It is pushing business functions - marketing, digital, IS - to work together more, in order to create value and enable the enterprise to stand out.
Indeed, the digital age gives access to a broad market involving new customers and partners, use-based consumption and a desire for integrated and personalized services. However, for the enterprise, it also means having to deal with uncertainty, market downturns, the customer's growing demand for immediacy, and the arrival of new competitors.
Ground-breaking innovation is not only technological. It can be achieved thanks to an approach based on co-creativity, involving feedback from the end user (Design Thinking). It can also be put in place through open innovation processes or by using alternative managerial practices intended to create cooperative, stable and sustainable environments favoring human fulfillment (slow management).
Extending the use of digital to all stages of marketing and customer processes fundamentally transforms the working methods of strategic, marketing and commercial teams, both as between eachother and with their partners.
Digital affects all functions of the enterprise in their interactions with customers, current and future employees, suppliers or partners. They must transform themselves and exploit opportunities offered by Digital so as to be more effective.
Digital transformation requires that the enterprise's culture and management styles be transformed: new roles, skills and working methods are put in place to take advantage of Digital, both internally and externally.
Solutions for analyzing and utilizing massive and multi-structured data (Big Data) enable the enterprise's "information capital" to be valorized.
Reorganization of the Marketing and communications department, definition of the organizational structure, review of necessary skills linked to the evolution of business functions towards digital channels, establishment of the coordination processes and routines to apply internally and with partner agencies.
Define the brand's mobile strategy, including:analyse all links is the value chain (pre-sale, sales, after-sales), benchmark the strategy with others in the European market, make strategic and operational recommendations (2012-2013 roadmap).
Support the design of the sales strategy and marketing tools, enabling a reduction in time to market. Design, develop and deploy change management (training and communication) in the different countries, coordinate the implementation.